FACULTY PROFILE

Dr. Aysha Abrar

Assistant Professor


Department:
Management Sciences

Email:
aabrar@sbbwu.edu.pk

Name

Dr. Ayesha Abrar

Personal

Emial : aabrar@sbbwu.du.pk
Phone # : 091-9224760
Address : 13/69, Falcon Complex, 69 The Mall Road, Peshawar Cantt., Peshawar, Khayber Pukhtoon Khuah, Pakistan.

Experience

Post PhD Experience

Assistant Professor and Incharge, Department of Management Sciences
11/2016-till date

Assistant Professor and Head of the Department, Department of Economics 
Shaheed Benazir Bhutto Women University Peshawar, Pakistan
06 /2013 – 11/2016

Lecturer and Coordinator of the Department, Department of Economics 
Shaheed Benazir Bhutto Women University Peshawar, Pakistan
11 /2012 – 05/2013

 

Teaching Experience

  1. Advanced Research Techniques I (Mphil Leading to PhD)
  2. Advanced Microeconomic Theory (Mphil Leading to PhD)
  3. Research methods and techniques
  4. Introduction to Entrepreneurship
  5. Consumer Behavior  
  6. Monetary Economics
  7. Islamic Banking and Finance
  8. International Economics
  9. Mathematical Economics
  10. Principles of Marketing 
  11. Human Resource Management 

 

Administrative Experience 

  • Head of the Department (of Management Sciences) (From November 2016 till date) 
  • Head of the department (of economics) (from December 2012 till September 2014)
  • Assistant Editor FWU Journal of Social Sciences (September 2014- September 2016) 
  • Departmental Coordinator Advanced Studies (September 2014 till date)
  • Departmental Incharge Quality Enhancement Cell
  • Departmental Incharge IT Section
  • Member Board of study
  • Member Graduate Study Committee

 

Visiting Faculty

Teaching Experience

  1. Research methods and techniques, Department of Law, Shaheed Benazir Bhutto Women University Peshawar, Pakistan
  2. Basic Econometrics, Department of Management Sciences, Shaheed Benazir Bhutto Women University Peshawar, Pakistan
  3. Introduction to Entrepreneurship Department of Management Sciences, Shaheed Benazir Bhutto Women University Peshawar, Pakistan
  4. Microeconomic theory, Department of Management Sciences, Shaheed Benazir Bhutto Women University Peshawar, Pakistan

 

Experience during PhD (2007-2012)

International Centre for Entrepreneurship Research, Innovation and Entrepreneurship Group, Essex Business School, University of Essex 05/2012 – 11/2012

Worked as Research Assistant and Conference Administrator for International Centre for Entrepreneurship Research (ICER), University of Essex

 

Purpose

To carry out specific secondary and primary research on different aspects of business innovation and the dissemination of CER activities especially work on the International Entrepreneurship Forum (IEF) Conference and related administration. 

 

Tasks

  1. To carry out detailed literature review of different aspects of innovation as outlined above and as directed by the Director of CER;
  2. To collect, collate and analyse data from other specific industry sources and data bases identified by the main investigators;
  3. To carry out initial interpretation of data identifying key patterns, fit with hypotheses, variances;
  4. To draw to the attention of the main investigator key findings from secondary data search;
  5. To draw down specific data on linked research projects on business innovation, collate and analyse them as advised;
  6. To work on the development of the forthcoming IEF conference, organise seminars, focus group meetings and workshops connected to the subject and as directed by the Director of CER
  7. To carry out related research administration tasks, including the maintenance of research logs, research appointments and diaries

Innovation and Entrepreneurship Group, Essex Business School, University of Essex, UK (01/2012 - 04/2012)

Worked as a Graduate Teaching Assistant for module Consumer Behavior & Marketing Research

 

Tasks

  • Conducting seminar activities, case studies and practice exercise with students.
  • Keeping registers of attendance
  • Office hour for students to help them on the module 

 

Innovation and Entrepreneurship Group, Essex Business School, University of Essex, UK (10/2010 – 01/2011)

Worked as a Graduate Teaching Assistant for module Consumer Behavior & Marketing Research

 

Tasks

  • Conducting seminar activities, case studies and practice exercise with students.
  • Keeping registers of attendance
  • Office hour for students to help them on the module 

 

Innovation and Entrepreneurship Group, Essex Business School, University of Essex, UK (10/2009-06/2010)

Worked as a Graduate Teaching Assistant for module Consumer Behavior & Marketing Research

 

Tasks

  • Conducting seminar activities, case studies and practice exercise with students.
  • Keeping registers of attendance
  • Office hour for students to help them on the module 

 

Pre-PhD Experience (2005-2007)

Lecturer, Department of Economics 
Shaheed Benazir Bhutto Women University Peshawar, Pakistan            
12 /2005 – 09/2006

  1. Microeconomics
  2. Monetary Economics
  3. Islamic Banking and Finance
  4. International Economics
  5. Mathematical Economics
  6. Advanced Micro Economic Theory
  7. Advanced Research Methods 
  8. Islamic Economics

Qualification

Ph.D Entrepreneurship 
(Essex business School, University of Essex, UK)

Honor and Awards

  • Higher Education Commission of Pakistan  Scholarship for PhD (2007) under Faculty Development Program
  • President of Pakistan Award (Azaz-e-Sabqat) for the academic year 2006 for showing best performance.
  • University Scholarship for the academic year 2005 for securing 1st position.
  • Gold Medal Peshawar University: For securing the top position in M.Sc Economics, University of Peshawar

 

Memberships

  • British Academy of Management  
  • Institute of Small Business and Entrepreneurship 
  • Editorial Board Membership International Journal of Management Academy (IJOMA)

 

Graduate Students Postdocs Undergraduate Students Honor Students

  • Mamuna “ROLE OF BUSINESS INCUBATORS IN DEVELOPING FEMAL ENTREPRENEURSHIP: A CASE STUDY OF WOMEN BUSINESS DEVELOPMENT CENTER PESHAWAR”  M.Sc Economics (2014)
  • Hoor e Arab “FINANCIAL DECISION MAKING: A COMPARATIVE STUDY OF  EMPLOYED AND SELF EMPLOYED WOMEN IN PESHAWAR, KP” M.Sc Economics (2014)
  • Gulrukh Nasir “CONDITIONAL CASH TRANSFER PROGRAMMES AND SCHOOL ENROLLMENT: A CASE OF WASEELA E TALEEM” BS Economics (2017)
  • Asma Tariq A DESCRIPTIVE STUDY OF THE MARKETING MIX STRATEGIES UTILIZED BY HOME BASED BUSINESS: A CASE STUDY OF HERBAL BEAUTY PRODUCTS” M.Sc Economics (2017)
  • Seema Gul CHALLENGES OF STUDENT MOTHERS IN HIGHER EDUCATION: A QUALITATIVE EXPLORATION M.Sc Economics (2017)

Service Activity

  • Incharge of Department of Management Sciences
  • Lecturing
  • Member of University Investment Committee
  • Member of committee for formulizing NOC policy for Study Leave
  • Member of PCTN
  • Staff Proctor 

Brief Statement of Research Interest

My main area of research area is Entrepreneurship, particularity entrepreneurial learning and the development of capabilities in relation to gender and creative industries. My doctoral research explored the role of learning in growth aspirations and emergence of dynamic capabilities of the female entrepreneurs in creative industries in the UK. Following are the research areas that I am particularly interested in:

  • Entrepreneurial learning
  • Gender and entrepreneurship 
  • Creative Industries
  • Cultural Economics
  • Consumer and producer behavior
  • Innovation
  • Entrepreneurship Education
  • Economics of Knowledge 
  • Human resource management 
  • Behavioral Economics 

Publications

  1. Gohar. M and Abrar A (Under Review), Impact of Terrorism on Entrepreneurial Activities in Peshawar: A Qualitative Case Study: Entrepreneurship Research Journal
  2. Asfandyar, Khan Z, Abrar A and Gohar M. (under review), Economic Development in FATA- The local, National and International Perspectives, The Dialogue
  3. Yasmeen, Mariya , Gohar, Madiha, Syed, Shandana , Abrar, Ayesha, and  Basit, Asma (2017) Finding the Association: Impact of Business and Management Studies on Students’ Intentions to Become an Entrepreneur. International Journal of Business Studies Review, Vol 1 No 1 (2016) mar. 2017. Available at: <http://intjourbsr.org/index.php/ijbsr/article/view/3>. Date accessed: 31 mar. 2017.
  4. Gohar, M and Abrar, A (2016), “Embedded or Constrained? Informal Institutional Influences on Women Entrepreneurship Development in Pukhtoon Culture” FWU Journal of Social Science, Vol.10, No.2,
  5. Dr. Ayesha Abrar and Dr. Madiha Gohar “Role of Business Incubators in Developing Female Entrepreneurship: A Case Study of Women Business Development Center Peshawar”  presented in International Conference Of Social Sciences "Emerging Problems of the Developing Countries: Indigenous Responses and Way Forward” at Shaheed Benazir Bhutto Women University, Peshawar,  March 15-17, 2016
  6. Dr. Madiha Gohar and Dr. Ayesha Abrar “The Impact of Terrorism on Entrepreneurial Activities in Peshawar:  A Qualitative Case Study” presented in International Conference Of Social Sciences "Emerging Problems of the Developing Countries: Indigenous Responses and Way Forward” at Shaheed Benazir Bhutto Women University, Peshawar,  March 15-17, 2016
  7. Mariya Yasmeen, Dr. Madiha Gohar, Shandana Syed and Dr. Ayesha Abrar “Finding the Association: Impact of Business and Management Studies on Students’ Intensions to Become an Entrepreneur” presented in International Conference Of Social Sciences "Emerging Problems of the Developing Countries: Indigenous Responses and Way Forward” at Shaheed Benazir Bhutto Women University, Peshawar,  March 15-17, 2016
  8. Abrar A and Gohar M (2016), “Integrating Grounded Theory and Narrative Analysis for Understanding Entrepreneurial Learning of Creative Women Entrepreneurs” in proceedings of International Conference on Emerging Research for Sustainable Economic Development” (ERSED February 02-03, 2016), Dubai, United Arab Emirates (UAE)
  9. “Entrepreneurial Learning as Experiential and Social Learning Process: A Case of Female Entrepreneurs in Creative Industry” Organizational Learning, Knowledge and Capabilities: Making Waves, 12-14 April, 2011, Hull University Business School. 
    • (available at: http://www2.hull.ac.uk/hubs/pdf/ID%20267%20Abrar%20A.pdf)
  10. “Entrepreneurial Learning in Creative Industry: A Case of Female Entrepreneurs in Creative Industry” 7th Scottish Doctoral Management Conference May 26 – 27, 2011, School of Management, University of St. Andrews
    • (certificate of attendance attached) 
  11. “Conceptualizing Gender and Entrepreneurial Learning – a review of Literature” with Asma Rauf and Madiha Gohar, 56th Annual ICSB Conference, 15-18 June, 2011, Stockholm, Sweden.
    • (available at http://sbaer.uca.edu/research/icsb/2011/460.pdf)
  12. “Making of Household Entrepreneurs: Lived Experiences of Pukhtoon Women Entrepreneurs from Peshawar, Pakistan” co-author with Madiha Gohar and Asma Rauf, 56th Annual ICSB Conference, 15-18 June, 2011, Stockholm, Sweden.
    • (available at http://sbaer.uca.edu/research/icsb/2011/506.pdf )
  13. “Gender and Entrepreneurial Learning” BAM Conference: Building and Sustaining High Performance Organisations in a Challenging Environment 13-15 September 2011 Aston University, Birmingham
  14. “Entrepreneurial Learning as Experiential and Situated Learning Process: A Case of Creative Entrepreneurs” ISBE Conference, 9th and 10th November 2011, The Octagon, Sheffield.
    • (Available at : http://www.isbe.org.uk/Abrar11 )
  15. “Gender and Entrepreneurial Learning: A Case of Female Entrepreneurs in Creative Industry” ISBE Conference, 9th and 10th November 2011, The Octagon, Sheffield.
    • (available at http://www.isbe.org.uk/AbrarAyesha11 )
  16. “Entrepreneurial Learning as social and situated learning g process: A case of creative industry entrepreneurs in Essex” 2nd International Conference on Networks, Learning and Entrepreneurship: Entrepreneurial Networking and Learning within Regional Economies, 7th & 8th December 2011, Waterford Institute of Technology, Ireland. 
  17. “Entrepreneurial learning and emergence of dynamic capabilities: a case of women entrepreneurs in creative industries of UK” with Dr. Caleb Kwong,  11th International Entrepreneurship Forum (IEF) Conference, ‘Entrepreneurship and Sustainability: From Lifestyles to Innovative Enterprises in Creative and Sustainable Environments’ 3-6 September 2012, Kuala Lumpur (KL) Malaysia.
    • (available at http://www.essex.ac.uk/conferences/ief/11th/6-TYPES%20OF%20ENTERPRISE%20THE%20NETWORKED%20ENTERPRISE-FEMALE%20ENTREPRENEURSHIP.pdf) 

Research Grants and Contracts

  • Co-organizer in International Conference Of Social Sciences "Emerging Problems of the Developing Countries: Indigenous Responses and Way Forward” at Shaheed Benazir Bhutto Women University, Peshawar,  March 15-17, 2016
  • Focal person National Seminar on Qualitative Research Understanding the Qualitative Research: From Theory to Practice (Round I) 25-26 January 2017 Organized by  Department of Economics, Shaheed Benazir Bhutto Women University Peshawar in Collaboration with HEC

Other Research or Creative Accomplishments

  • Wrote a research based script for a documentary ‘Mea Zubaida hon’ related to the lived experience of a woman, named Zubaia, aired on PTV on Women Day with Dr. Madiha Gohar 
  • Co-organizer in International Conference Of Social Sciences "Emerging Problems of the Developing Countries: Indigenous Responses and Way Forward” at Shaheed Benazir Bhutto Women University, Peshawar,  March 15-17, 2016 
  • Focal person National Seminar on Qualitative Research Understanding the Qualitative Research: From Theory to Practice (Round I) 25-26 January 2017 Organized by  Department of Economics, Shaheed Benazir Bhutto Women University Peshawar in Collaboration with HEC

Selected Professional Presentations

  1. Feminist Research Ethics, Informed Consent, and Potential Harms” Invited guest speaker for two days workshop on “Ethics in Social Science Research” 2nd & 3rd November, 2016 Institute of Management Sciences, KUST, Kohat in collaboration with Higher Education Commission of Pakistan.
  2. Invited Session Chair for the parallel session track “Education” in  3rd International Multidisciplinary Research Conference 2016 On Global Prosperity through Research & Innovation September 27 & 28, 2016 at Sarhad University Of Science And Information Technology, Peshawar in Collaboration with Higher Education Commission of Pakistan and Shaheed Benazir Bhutto Women University, Peshawar
  3. Invited as Senior Mentor in 3 day International workshop on “Entrepreneurial Society in Pakistan: The European Research Perspective” 26th -28th March 2014, A British Council Researcher Links International Workshop on Entrepreneurship Organized by University of Peshawar, Khyber Pakhtunkhwa, Pakistan in collaboration with University of Essex, UK: 26th -28th March 2014 at Serena Hotel Islamabad, Pakistan.
  4. “Beyond the Debate between Quantitative and Qualitative Research” Invited guest speaker for two days workshop on “What is Truth: Understanding and Doing Qualitative Research?” 12 and 13 March 2013, Institute of Management Sciences, KUST, Kohat in collaboration with Higher Education Commission of Pakistan.
  5. “Referencing and Using Endnote” Invited guest speaker for three days workshop on Doing postgraduate research in Business studies 20-22 June, 2013 The Research and Development section, Institute of Management Studies, University of Peshawar

 

Training

  1. GTA Training at University of Essex    January 2009-March 2009   
  2. GTA training from University of Essex by attending workshops specifically meant for GTA training.
  3. Teacher’s Training Workshop at Frontier Women University Peshawar, February 2007-March 2007      
  4. Lecture’s training at Frontier women university, Peshawar by attending 25 days intensive training workshop organized by Higher Education Commission of Pakistan
  5. Writing a wining research proposal at COMSATS institution of information and technology, Islamabad from 26th to 28th November 2013
  6. Quality Assurance in Higher Education, Organized by Institute of Management Sciences, Peshawar in collaboration with HEC, from 2nd to 4th May 2015