It is an administrative department responsible for the following:

• Coordinating between various external agencies and SBBWU internal departments and compiling and analyzing relevant data.
• Under guidance of the Vice Chancellor monitoring and evaluating PR and advocacy activities including dissemination of communication material to target audiences and participating in the evaluation of their impact.
• Preparing publications/promotional materials for special events, media and otherwise briefings, and for HEC and other special interest group representatives.
• Assisting in developing and maintaining close liaison with mass media, as well as with groups and organizations supporting achievement of SBBWU core objectives.
• Following up on various publications material and overseeing the qualitative aspects of publications (e.g. quality control, translation, review of layouts and graphic design)
• Assisting in drafting and editing articles, press releases and other advocacy/information materials for both electronic and print media, as appropriate.
• Establishing and maintaining up-to-date documentation for all communication material, publications, press releases and clippings, as well as photographic and audio-visual materials.
• Issuance and maintain record of tenders/quotations, advertisements, EOI